{"title":"Granite","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eDesigned for men, Granite is a premium line of tallow-based grooming essentials crafted to work on skin and hair at the same time. Whether you're taming a rugged beard, keeping your skin healthy, or protecting your tattoos, Granite delivers clean, dependable care.  Every formula is designed to nourish, protect, and perform—without fillers, chemicals, or synthetic shortcuts.\u003c\/p\u003e","products":[{"product_id":"bedrock","title":"Bedrock","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eBuilt on nature's strongest foundation.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eBedrock\u003c\/b\u003e is designed to provide strong underlying nourishment that is the foundation of healthy skin whether face or body. This tallow lotion is handcrafted with a minimalist blend of premium ingredients that work together to deeply moisturize, restore, and protect without leaving a greasy residue.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAt the heart of Bedrock is \u003cb\u003egrass-fed beef tallow\u003c\/b\u003e, a time-honored moisturizer naturally rich in vitamins A, D, E, and K along with skin-loving fatty acids that closely resemble the oils your skin already produces. It absorbs easily to help replenish moisture, support the skin's natural barrier, and leaves your skin feeling healthy and resilient.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWe blend our tallow with \u003cb\u003ejojoba oil\u003c\/b\u003e, known for its ability to balance moisture, soften skin, and provide lasting hydration while remaining lightweight and non-comedogenic. The finishing touch is a carefully selected blend of \u003cb\u003ecedarwood and ylang ylang essential oils\u003c\/b\u003e, creating a clean, earthy scent with subtle warm floral notes that feel both rugged and refined.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhether you're dealing with dry hands, rough elbows, weathered skin, or simply looking for an all-purpose daily moisturizer, \u003cb\u003eBedrock\u003c\/b\u003e delivers dependable hydration for both your face and body.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhy You'll Love Bedrock\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"p2\"\u003eRich in naturally occurring vitamins and nourishing fatty acids \u003c\/li\u003e\n\u003cli class=\"p2\"\u003eDeeply hydrates without feeling heavy or greasy \u003c\/li\u003e\n\u003cli class=\"p2\"\u003eHelps support healthy, resilient skin \u003c\/li\u003e\n\u003cli class=\"p2\"\u003eSuitable for both face and body \u003c\/li\u003e\n\u003cli class=\"p2\"\u003eCrafted with only a handful of premium ingredients \u003c\/li\u003e\n\u003cli class=\"p2\"\u003eNaturally scented with cedarwood and ylang ylang essential oils \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eIngredients:\u003c\/b\u003e Grass-Fed Beef Tallow, Jojoba Oil, Cedarwood Essential Oil, Ylang Ylang Essential Oil.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eMade by Nature. Crafted for Men.\u003c\/b\u003e Though designed with men in mind, Bedrock is an exceptional moisturizer for anyone who appreciates simple, effective, natural skincare.\u003c\/p\u003e","brand":"Live Free Tallow","offers":[{"title":"Default Title","offer_id":44345558204519,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/7485\/8855\/files\/bedrock.png?v=1786386231"},{"product_id":"forge","title":"Forge","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eTallow Beard Balm. \u003c\/b\u003e\u003cb\u003eStrength is forged over time. So is a great beard.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhether you're growing a short beard or maintaining a full, masterfully shaped one, \u003cb\u003eForge\u003c\/b\u003e is handcrafted to condition, shape, and protect without leaving your beard feeling greasy or stiff. This premium tallow beard balm provides the perfect balance of nourishment and hold, helping tame flyaways while keeping both your beard and the skin beneath it healthy and comfortable.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAt its core is \u003cb\u003egrass-fed beef tallow\u003c\/b\u003e, a naturally nutrient-rich moisturizer packed with vitamins A, D, E, and K and essential fatty acids that closely resemble your skin's own oils. It deeply conditions dry, coarse facial hair while helping reduce beard itch and flaky skin.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eBeeswax\u003c\/b\u003e adds a light, natural hold to keep your beard looking well-groomed throughout the day without sacrificing softness. \u003cb\u003eJojoba oil\u003c\/b\u003e mimics your skin's natural sebum to hydrate both your beard and the skin underneath, while \u003cb\u003eargan oil\u003c\/b\u003e helps soften coarse hair, reduce frizz, and adds a healthy, natural sheen.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eTo round out the formula, \u003cb\u003emeadowfoam seed oil\u003c\/b\u003e locks in moisture with exceptional stability, \u003cb\u003ecastor oil\u003c\/b\u003e promotes a fuller, healthier-looking beard and enhances shine, and \u003cb\u003evitamin E\u003c\/b\u003e provides antioxidant support to help protect both skin and hair. The finishing touch is \u003cb\u003epure sandalwood essential oil\u003c\/b\u003e, delivering a rich, warm, woodsy scent that embodies timeless masculinity without overpowering.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eForge is built for men who want a beard that feels as good as it looks—soft, conditioned, and ready for whatever the day brings.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhy You'll Love Forge\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"p2\"\u003eConditions and softens coarse beard hair \u003c\/li\u003e\n\u003cli class=\"p2\"\u003eProvides a light, natural hold for styling \u003c\/li\u003e\n\u003cli class=\"p2\"\u003eHelps reduce beard itch and dry, flaky skin \u003c\/li\u003e\n\u003cli class=\"p2\"\u003eNourishes both your beard and the skin underneath \u003c\/li\u003e\n\u003cli class=\"p2\"\u003eAdds healthy shine without a greasy finish \u003c\/li\u003e\n\u003cli class=\"p2\"\u003eNaturally scented with warm, rugged sandalwood essential oil \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eIngredients:\u003c\/b\u003e Grass-Fed Beef Tallow, Beeswax, Jojoba Oil, Argan Oil, Meadowfoam Seed Oil, Castor Oil, Vitamin E, Sandalwood Essential Oil.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eMade by Nature. Crafted for Men.\u003c\/b\u003e Built for hardworking men who appreciate quality ingredients, timeless craftsmanship, and a beard that's always ready to make an impression.\u003c\/p\u003e","brand":"Live Free Tallow","offers":[{"title":"Default Title","offer_id":44345566101607,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/7485\/8855\/files\/ForgeProduct.jpg?v=1785773729"},{"product_id":"iron","title":"Iron","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eTallow Beard Balm. \u003c\/b\u003e\u003cb\u003eStrong hold. Forged by nature. Built to last.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhen your beard or mustache needs more control, \u003cb\u003eIron\u003c\/b\u003e delivers. Handcrafted with a \u003cb\u003ehigher concentration of beeswax\u003c\/b\u003e than our Forge Beard Balm, Iron provides a firmer, longer-lasting hold to help shape, define, and tame even the most stubborn facial hair—all while deeply conditioning your beard and the skin beneath it.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAt the foundation of Iron is \u003cb\u003egrass-fed beef tallow\u003c\/b\u003e, a naturally nourishing moisturizer rich in vitamins A, D, E, and K and essential fatty acids that closely resemble your skin's own oils. It penetrates deeply to soften coarse hair, reduce beard itch, and help prevent dry, flaky skin.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe increased amount of \u003cb\u003ebeeswax\u003c\/b\u003e gives Iron its signature performance, providing a stronger hold for sculpting beards, defining mustaches, and keeping stray hair in place throughout the day without leaving your beard stiff or crunchy.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eTo balance strength with conditioning, \u003cb\u003ejojoba oil\u003c\/b\u003e hydrates and mimics your skin's natural sebum, while \u003cb\u003eargan oil\u003c\/b\u003e restores softness, smooths frizz, and adds a healthy, natural shine. \u003cb\u003eMeadowfoam seed oil\u003c\/b\u003e helps lock in moisture and offers exceptional oxidative stability, \u003cb\u003ecastor oil\u003c\/b\u003e promotes a fuller, healthier-looking beard while enhancing texture and shine, and \u003cb\u003evitamin E\u003c\/b\u003e provides antioxidant protection to help preserve both the balm and your beard.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFinished with the rich, warm aroma of \u003cb\u003esandalwood essential oil\u003c\/b\u003e, Iron leaves behind a clean, masculine scent that is timeless, confident, and unmistakably rugged.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhether you're styling a handlebar mustache, shaping a full beard, or simply demanding more control from your beard balm, \u003cb\u003eIron\u003c\/b\u003e delivers dependable hold without sacrificing the nourishing benefits of premium natural ingredients.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhy You'll Love Iron\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"p2\"\u003e\n\u003cb\u003eStronger hold\u003c\/b\u003e than Forge for superior styling and control \u003c\/li\u003e\n\u003cli class=\"p2\"\u003eShapes and defines beards and mustaches with lasting hold \u003c\/li\u003e\n\u003cli class=\"p2\"\u003eSoftens coarse facial hair while reducing beard itch \u003c\/li\u003e\n\u003cli class=\"p2\"\u003eConditions the skin beneath your beard to help prevent dryness \u003c\/li\u003e\n\u003cli class=\"p2\"\u003eAdds healthy shine without a greasy finish \u003c\/li\u003e\n\u003cli class=\"p2\"\u003eNaturally scented with warm, rugged sandalwood essential oil \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eIngredients:\u003c\/b\u003e Grass-Fed Beef Tallow, Beeswax, Jojoba Oil, Argan Oil, Meadowfoam Seed Oil, Castor Oil, Vitamin E, Sandalwood Essential Oil.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eMade by Nature. Crafted for Men.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eForge conditions. Iron commands.\u003c\/b\u003e Built for men who want maximum control, dependable hold, and premium natural ingredients in every application.\u003c\/p\u003e","brand":"Live Free Tallow","offers":[{"title":"Default Title","offer_id":44345588351079,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/7485\/8855\/files\/iron.png?v=1786386202"},{"product_id":"mane","title":"Mane","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eTallow Hair Balm. \u003c\/b\u003e\u003cb\u003eStrong, healthy hair starts at the roots.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhether you're styling your hair for the day or nourishing it for the long haul, \u003cb\u003eMane\u003c\/b\u003e is crafted to strengthen, condition, and naturally shape your hair without the heavy feel of conventional styling products. This premium tallow hair balm delivers lightweight control, natural texture, and deep nourishment, leaving your hair looking healthy, full, and effortlessly styled.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAt the heart of Mane is \u003cb\u003egrass-fed beef tallow\u003c\/b\u003e, a nutrient-rich moisturizer packed with naturally occurring vitamins A, D, E, and K along with skin-compatible fatty acids that help nourish the scalp, soften hair, and support healthy moisture balance.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eBeeswax\u003c\/b\u003e provides flexible, all-day hold while adding texture and definition without making hair stiff or sticky. \u003cb\u003eJojoba oil\u003c\/b\u003e closely resembles your scalp's natural sebum, helping to moisturize without clogging pores or weighing hair down.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhat truly sets Mane apart is the addition of \u003cb\u003ebroccoli seed oil\u003c\/b\u003e, often referred to as \"nature's silicone.\" It smooths the hair cuticle, reduces frizz, enhances shine, and improves manageability—without synthetic ingredients. \u003cb\u003eArgan oil\u003c\/b\u003e adds softness and helps repair dry, damaged hair, while \u003cb\u003emeadowfoam seed oil\u003c\/b\u003e locks in moisture and protects against dryness with exceptional stability.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eTo complete the formula, \u003cb\u003ecastor oil\u003c\/b\u003e helps strengthen hair, improve thickness and shine, while \u003cb\u003evitamin E\u003c\/b\u003e provides antioxidant protection for both your hair and the balm itself. Finished with \u003cb\u003erosemary essential oil\u003c\/b\u003e, Mane offers a clean, invigorating scent while traditionally being prized for supporting a healthy scalp and promoting stronger, fuller-looking hair.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhether you're creating a clean, polished look or embracing natural texture, \u003cb\u003eMane\u003c\/b\u003e provides the nourishment and control your hair deserves.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eWhy You'll Love Mane\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"p2\"\u003eProvides light-to-medium hold with a natural finish \u003c\/li\u003e\n\u003cli class=\"p2\"\u003eAdds texture, definition, and healthy shine \u003c\/li\u003e\n\u003cli class=\"p2\"\u003eHelps tame frizz without weighing hair down \u003c\/li\u003e\n\u003cli class=\"p2\"\u003eNourishes both hair and scalp with premium natural oils \u003c\/li\u003e\n\u003cli class=\"p2\"\u003eLeaves hair soft, manageable, and healthy-looking \u003c\/li\u003e\n\u003cli class=\"p2\"\u003eNaturally scented with invigorating rosemary essential oil \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eIngredients:\u003c\/b\u003e Grass-Fed Beef Tallow, Beeswax, Jojoba Oil, Broccoli Seed Oil, Argan Oil, Meadowfoam Seed Oil, Castor Oil, Vitamin E, Rosemary Essential Oil.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eMade by Nature. Crafted for Men.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eHealthy hair isn't manufactured—it's cultivated.\u003c\/b\u003e Mane combines time-tested natural ingredients with modern performance to give your hair nourishment, texture, and dependable hold it needs every day.\u003c\/p\u003e","brand":"Live Free Tallow","offers":[{"title":"Default Title","offer_id":44345593233511,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/7485\/8855\/files\/ManeProduct.jpg?v=1785774230"},{"product_id":"tattoo","title":"Tattoo","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eYour tattoos tell a story. \u003c\/span\u003e\u003cspan\u003eTattoo\u003c\/span\u003e\u003cspan\u003e is handcrafted to help keep that story looking bold, vibrant, and well cared for. Whether your ink is fresh from the studio or has been part of your journey for years, this premium tallow tattoo balm deeply moisturizes the skin to help maintain color, improve texture, and keep your tattoos looking their best.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAt the heart of Tattoo is \u003c\/span\u003e\u003cspan\u003egrass-fed beef tallow\u003c\/span\u003e\u003cspan\u003e, a time-honored moisturizer naturally rich in vitamins A, D, E, and K along with skin-compatible fatty acids that closely resemble your skin's own protective barrier. It absorbs easily to replenish moisture, support healthy skin, and relieve dryness without feeling greasy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eJojoba oil\u003c\/span\u003e\u003cspan\u003e provides lightweight hydration that mimics your skin's natural oils, while \u003c\/span\u003e\u003cspan\u003emeadowfoam seed oil\u003c\/span\u003e\u003cspan\u003e helps lock in moisture and protects against environmental dryness with exceptional stability. To further nourish and calm the skin, we infuse \u003c\/span\u003e\u003cspan\u003ejojoba oil with calendula\u003c\/span\u003e\u003cspan\u003e, a long botanical valued for its soothing and skin-conditioning properties.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eRosehip seed oil\u003c\/span\u003e\u003cspan\u003e delivers essential fatty acids that help improve skin texture and promote a smoother, healthier-looking complexion\u003c\/span\u003e\u003cspan\u003e. Sea Buckthorn Oil\u003c\/span\u003e\u003cspan\u003e, naturally rich in antioxidants, carotenoids, and omega fatty acids, helps nourish the skin and supports a healthy, vibrant appearance\u003c\/span\u003e\u003cspan\u003e. Natural Vitamin E \u003c\/span\u003e\u003cspan\u003eprovides antioxidant protection that helps support the skin and preserve the freshness of the balm.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eA touch \u003c\/span\u003e\u003cspan\u003eof Non-Nano Zinc Oxide\u003c\/span\u003e\u003cspan\u003e adds an extra layer of protection by helping shield tattooed skin from environmental stressors while remaining gentle on the skin. Finally, \u003c\/span\u003e\u003cspan\u003efrankincense\u003c\/span\u003e\u003cspan\u003e essential oil provides a clean, earthy aroma and has long been valued for its skin-conditioning and rejuvenating qualities.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe result is a lightweight, fast-absorbing balm that conditions deeply without leaving a heavy or waxy residue—perfect for daily tattoo maintenance and overall skin health.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhy You'll Love Tattoo\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eHelps keep tattoos moisturized, vibrant, and healthy-looking \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eDeeply nourishes dry or weathered skin \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eLightweight formula absorbs quickly without a greasy finish \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSupports the skin's natural moisture barrier \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eCrafted with premium botanical oils and nutrient-rich grass-fed tallow \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eNaturally scented with warm, earthy frankincense essential oil \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIngredients:\u003c\/span\u003e\u003cspan\u003e Grass-Fed Beef Tallow, Jojoba Oil, Meadowfoam Seed Oil, Calendula-Infused Jojoba Oil, Rosehip Seed Oil, Natural Vitamin E, Frankincense Essential Oil.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMade by Nature. Crafted for Men.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eGreat tattoos deserve great care.\u003c\/span\u003e\u003cspan\u003e Tattoo delivers simple, natural nourishment that helps keep your skin healthy and your ink looking bold for years to come.\u003c\/span\u003e\u003c\/p\u003e","brand":"Live Free Tallow","offers":[{"title":"Default Title","offer_id":44345595723879,"sku":null,"price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/7485\/8855\/files\/TattooProduct.jpg?v=1785774318"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/7485\/8855\/collections\/Men_s_Line_Logo_Label.jpg?v=1786386834","url":"https:\/\/livefreetallow.com\/collections\/the-granite-collection.oembed","provider":"Live Free Tallow","version":"1.0","type":"link"}